Your T-shirt's blushing! You must be happy to see me.

Detroit News, 2/19/2009

In what could give a new look to the wet bikini contest, a Roseville firm designs temperature-sensitive apparel.

Excerpt:

Their catalog includes T-shirts that glow for up to eight hours, hoodies that sprout designs when exposed to cold, and could add bikinis that change color in water for the Down Under market…

Body Faders began four years ago when Karl Clayton and his wife Lori Monley made the jump from glowing necklaces to color-changing fabrics. Since then, the company has grown from a 2,000-square foot space to a 16,000-square-foot facility with nearly 20 employees. They work with a variety of clients, including Sears, Kmart, and Honda, according to Clayton, vice president.

"People have a big fascination with things they don't comprehend," Clayton said. "Touching a piece of fabric that instantly changes color is 'Wow.' "

Read the full story here.

Entrepreneurship , Fashion