Your People is walking the fine line of fostering growth but maintaining its status as a boutique public relations agency.
"2013 is really a growth year for us," says Lynne Meredith Golodner, chief creative officer & owner of
Your People. "We are changing the way we do business to concentrate on a select group of core clients."
The end goal is to maintain the 6-year-old firm's status as a boutique agency that maintains a one-on-one relationship with its clients. That doesn't mean it's not growing. Your People has added two people to its team over the last year, so it now has a staff of four workers and an intern.
Your People is also launching its own DIY public relations conference for small businesses and non-profits. The
Marketing, Messaging & Media: Storytelling to Build Your Business event will be held at Walsh College's Troy campus on Oct. 26-27. The idea is to help enable local business owners find the way to tell their stories without breaking the bank.
"Everybody needs PR but not everyone should pay a fortune for it," Golodner says. "That has always been the ethos of my company."
Source: Lynne Golodner, chief creative officer & owner of Your People
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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