Walsh College has always prided itself on being a friend of small business through education, but now its Troy campus is trying to make that help easier to access.
The Walsh Institute is debuting its new
Business Launch program, an online guide focused on helping aspiring entrepreneurs to turn their business dreams into reality.
"We took everything we do and centralized it," says Tara R Miceli, director of
Walsh Institute. "We put it online and put it out there."
Business Launch can walk budding businesspersons through the steps of growing their ideas and give them access to Walsh College's resources, mentors and faculty. The idea is to streamline the business-creation process so new entrepreneurs go through less of a learning curve.
It costs $195 per idea to use the program, which includes filling out a questionnaire and receiving customized feedback. Users of the program will have access to a variety of business resources, including articles, blogs and case studies featuring small- and family-owned business success stories.
"It just makes more sense," Miceli says. "We want to give the real-time answers to what a business needs at that time."
Source: Tara R Miceli, director of Walsh Institute
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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