Urobiologics guides parents in choice of baby gender while creating jobs

Some decry choosing a child's gender as playing God, but would that argument still hold up if the parents did so naturally? Religion politics aside, a startup is offering these services to new parents in its own version of natural family planning.

Urobiologics is the brainchild of Kuldeep Verma, who has a PhD in biochemistry and biotechnology from Punjab Agricultural University. The 11-year-old Livonia-based company, of which Verma is the sole employee, offers consulting services to let potential parents know which menstrual cycle is most likely to produce a child of one sex or the other during conception. No hormones. No injections. Just good timing.

"We're advising them to conceive at the right time if someone wants to plan for something," says Verma.

However, he is developing a unique lateral flow test strip for use before pregnancy. The strip will guide couples as to the best cycle for conceiving a baby of the desired gender. It well also help them to identify the gender of the baby during the pregnancy.

Verma recently presented Urobiologics' technology at the MichBio Expo and Conference in Ann Arbor last week. He expects it will spur Urobiologics on a big growth streak in 2011 that should allow it to hire "at least 15 people."

"We have a cool technology," Verma says.

Source: Kuldeep Verma, owner of Urobiologics
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Urobiologics guides parents in choice of baby gender while creating jobs

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