UHY, an accounting firm, has traditionally scored its revenue gains from word-of-mouth marketing for most of its 40-plus years of doing business. Now the Farmington Hills-based firm is helping buffet its current growth streak with some more conventional marketing efforts.
"We have done a lot of branding over the last couple of years," says Dennis Petri, partner with
UHY. "We have done a billboard campaign highlighting some of the principals in the firm."
That work has allowed the company to notch significant revenue gains (either high single digits or low double digits) in each of the last few years. Last year it hit 8-percent growth and is on track to do it again in 2013.
UHY specializes in providing financial, tax, and business consulting services to mid-sized and larger companies. It has been able to attract a number of new clients in the last year, which has allowed it to hire nearly 20 people in the last year. The company now has 260 employees and more than a dozen interns, most of which are in its Farmington Hills headquarters and its Sterling Heights office.
"We have an excellent recruiting program," Petri says. "We have a couple of excellent individuals who do recruiting for us, most of which occurs at college campuses."
Source: Dennis Petri, partner with UHY
Writer: Jon Zemke
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