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Tipping Point creates jobs while building brands in Rochester, plans to hire 3-4

metromode, 8/7/2008

Marketing is still marketing in the eyes of Rochester-based Tipping Point, which would explain the variety of clients they have attracted. They range from Majic Windows to Mr. Roof to Legal Genius, and all of them are using the marketing firm to build their brands into some of the most recognizable in Michigan.

Since starting in 2005, Tipping Point has built its major client list to 10 and is looking to grow it even more by the end of 2009.

"We see ourselves doubling in size," says Steve Elmer, who founded Tipping Point with Matt Preuss.

What was then a two-person operation now has a staff of five full-time people, two part-timers, a handful of contractors and one intern. Elmer sees the firm adding another 3-4 people by the end of next year if it hits its growth goals.

The company hopes to do this by taking on more healthcare and fast-food clients.

Source: Steve Elmer, co-founder of Tipping Point
Writer: Jon Zemke

Rochester