Metro Detroit's automakers have been a big part of ticglobal's bottom line since the graphic and visualization firm's inception in 1987.
That started to change earlier this year when one of the major automakers pulled its work from the Dearborn-based firm. It was a pretty big wakeup call for the company and its staff of 32 people, which is now hustling to diversify its client base with customers in aerospace or defense.
"We're looking at other transportation industries, such as boats or motorcycles," says Peter Kapas, president of
ticglobal. He adds that his company is on its way to replacing half of the lost revenue by the end of the year and all of it by early 2014.
To do this, the company is leveraging the region's business-building resources, such as
Automation Alley. The expectation is to find other small-to-medium-size businesses that are looking for quality graphic design and visualization work.
"It's just getting our message out," Kapas says. "We want to help companies get a clear message out to any company that manufactures a product and is interested in quality and how that translates to their bottom line."
Source: Peter Kapas, president of ticglobal and Anthony Kapas, vice president of ticglobal
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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