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New Pure Michigan ad campaign will target out-of-state tourists

Travel Michigan has launched a new $11.3 million "Pure Michigan" ad campaign that will target Chicago, Cincinnati, Cleveland, Indianapolis, Milwaukee and Ontario.


We are spending 80 percent of our advertising dollars out of state because we know that out-of-state visitors stay longer and spend more per trip," said George Zimmermann, Vice President of Travel Michigan. "But we also need to remind Michigan residents -- who take about 70% of Michigan's leisure trips -- that Michigan is a great place to spend their summer vacation.

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