New Pure Michigan ad campaign will target out-of-state tourists

Travel Michigan has launched a new $11.3 million "Pure Michigan" ad campaign that will target Chicago, Cincinnati, Cleveland, Indianapolis, Milwaukee and Ontario.

Excerpt:

We are spending 80 percent of our advertising dollars out of state because we know that out-of-state visitors stay longer and spend more per trip," said George Zimmermann, Vice President of Travel Michigan. "But we also need to remind Michigan residents -- who take about 70% of Michigan's leisure trips -- that Michigan is a great place to spend their summer vacation.

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