May 16, 2008
Mary Parkhill, director of development, Michigan Opera Theater | Marvin Shaouni
Innovation & Job News

Procuit improves employee learning, plans to triple staff

metromode, 5/8/2008

Remembering may be something we all wish we would remember to do more often, but Ann Arbor's Procuit is turning that task into a moneymaker and job creator.

Excerpt:

Mapping the mind. It's a way the people behind Ann Arbor-based Procuit like to describe how their technology works.

The system helps cube dwellers remember what all those so-called experts and motivational speakers are droning on about during training seminars. It does this by reinforcing the material through five-minute exercises two to three times a week after the information is absorbed.

"We're like the insurance for your training program," says Tom Meloche, president of the 2.5-year-old Procuit. "We make the system smart about what you're forgetting. We call it mapping your mind."

Read the rest of the story here.