Munetrix triples revenue on sales of software to cities

Munetrix is starting to gain traction in its market. The 3-year-old tech firm has tripled its sales over the last year and is on track to double its revenue again this year.

The Auburn Hills-based start-up is developing a software platform that focuses on making local municipalities (think school districts and cities) more transparent and accessible. The platform incorporates social media, web-based financial tools and database management. The idea is to enable local government to network more effectively and build long-range fiscal roadmaps in a fraction of the time legacy systems require.

"It's not just a business intelligence tool that a client installs," says Bob Kittle, president of Munetrix. "It's an open forum that is available to the world."

Kittle adds that the software is "built from a citizen's perspective," making it more accessible to everyday people. The price for each customer is set by its population base, so smaller municipalities like Ferndale (a customer) don't pay as much as Wayne County (also a customer). Munetrix now has approximately 750 jurisdictions at low-level subscriptions and more than 140 at premium subscriptions.

"It works out well for everybody," Kittle says.

Munetrix, which is a client of the Sterling Heights-based Macomb-OU INCubator, currently employs a team of nine staffers and an intern. It recently hired a marketing coordinator and is looking to hire an office manager.

Source: Bob Kittle, president of Munetrix
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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