Media Genesis isn't growing because it's signing bigger and bigger clients. It's growing because it's doing business with more companies that are showing high potential for growth.
That's not to say the Troy-based digital marketing agency doesn't have any big-name clients. It does work with Chrysler, the Detroit Symphony Orchestra, and city of Detroit. The latter project is with
Motor City Match, an initiative that connects new and growing businesses with quality real estate opportunities.
"It's becoming a great initiative," says Antoine Dubeauclard, president of
Media Genesis. "We're pretty excited about it."
And then there are the smaller clients for Media Genesis, such as
Secure Beginnings. The Detroit-based firm makes a breathable mattress for infants with the intention of helping prevent newborns from suffocating when they roll over onto their stomachs while sleeping. It's a newer, smaller business. But, according to Dubeauclard, it won't be small for long.
"These are the things we are excited about," Dubeauclard says. "These are not big names, but they're important in our book. They could one day change a whole industry."
Which could mean a lot more business for Media Genesis. So far, the company has notched double-digit revenue gains and rounded its staff out to 40 employees and three interns. It has hired six people (graphic designers, project managers, and software programmers) over the last year and is looking to hire two now.
Source: Antoine Dubeauclard, president of Media Genesis
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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