Guffly expands product availability to meet demand

metromode, 12/10/2009

--This article originally appeared November 12, 2009

Detroit's Guffly is gaining traction as it expands its product offerings to meet consumer demand.

The TechTown-based start-up features a new eco-friendly product on its website every day. It also makes a point to find products that have a bit of flair to them. The site launched late last summer and has met with a bit of success since then as people continue to demand some of the products.

"We're calling them out top Guffs because they're our top sellers we're making available," says Kelley Walker, chief interwebs troublemaker for Guffly.

Among those products are tote bags made of old seat belts and cuff links made of Legos. It all comes back to the idea that the green lifestyle needs to invoke a little more style.

The idea came from a couple of students at Bizdom U. They came up with the idea for the name by combining the words good and stuff with an -ly added to the end to make it catchy. The company's two founders are Chanell Scott (chief love distributor for Guffly) and Jordan Contreras (chief strategic friendship ninja for Guffly). They are working to establish the company in its first year and continue to build its network of suppliers.

Source: Kelley Walker, chief interwebs troublemaker for Guffly
Writer: Jon Zemke

Detroit