Grand Circus Media establishes itself in local music scene

Joe Choma found himself working in the financial investment sector after college, but not for too long. The long-time music fan decided to pursue his passion and ended up starting his own company, Grand Circus Media.

The Grosse Pointe-based business specializes in management, booking, and promotions of live music acts. Among its projects are the Dark Star Orchestra show at the Majestic and the Rag Birds show at the Magic Bag.

"We typically work with an electronic theme," Choma says. "We also work in folk, bluegrass, or jam-band indie rock."

Choma got his start interning for Paxahau, working with its street team promotion. He now does artist relations and marketing for Paxahau’s biggest events.

"I wear a couple of different hats," Choma says. "I like doing it. I started doing work at Movement five years ago doing artist check-in. My role has grown since then."

Choma plans to keep increasing the number of events Grand Circus Media puts on. He also wants to help grow the local bluegrass music scene.

"It's interesting because I work in one realm at a far end of the spectrum, and then on another form at the end of the music spectrum," Choma says.

Source: Joe Choma, owner of Grand Circus Media
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.