Working mom finds traction for Dashing Elements site

Mary Miodowski knows the difficulties of juggling motherhood and a job at the same time. So much so that she decided to create a business out of it, Dashing Elements.

The Fraser resident works in accounts payable and has two young daughters. Between her normal 9-5 and doing everything she can to help her kids succeed, she came to realize "we're never home. We're always busy."

Dashing Elements helps make that juggling easier by providing an Internet platform to crowd source creative ways to save time, money and stress. It tries to serve as both a resource for parents looking to maximize their time and a digital gathering place to share ideas.

Miodowski launched this site a little more than a year ago but initially struggled to gain an audience. She enlisted the help of the Blackstone LaunchPad entrepreneurial program at Walsh College in Troy, which helped her boost her website traffic and social media following through better search engine optimization.

"It has been great," Miodowski says. "It has been really helpful to me."

Miodowski is currently working the equivalent of two full-time positions now between her day job and running Dashing Elements. She would like to turn her side business into her main focus and thinks it possible now because of the help Blackstone LaunchPad provided.

"It would be nice to have a job where it didn't matter where I was but could still work," Miodowski says.

Source: Mary Miodowski, founder of Dashing Elements
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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