Core3 Solutions is starting to find its fingers in a few more pies this year, but the digital marketing/IT company is accomplishing this by sticking to its knitting.
"We stick to our core focus," says Paul Chambers, CEO of
Core3 Solutions. "There is digital marketing and managed IT. We stick to those two areas."
The Troy-based company recently announced a partnership with the Metro Detroit-based
Custom Sock Shop to launch
Random Socks, a sock-delivery service. Random Socks will ship random selected pairs of socks to its subscribers each month. The new venture prides itself on the randomness and affordability of the monthly service.
Core3 Solutions became a part of Random Socks by exchanging part of the cost of its services for a stake in the new venture. So the firm's focus on digital marketing and managed IT remains the same, but has led it to some new business opportunities.
"Our client base has continued to expand," Chambers says. "It's why we have added staff."
The 17-year-old business is also rebranding itself in a way. It has rebranded its IT division as Detroit IT and is gearing up to rebrand its digital marketing division. The company has hired seven people in the last year, including new positions in digital marketing and IT. It is also looking to hire another five people now. Its staff currently stands at 15 employees and an intern.
Source: Paul Chambers, CEO of Core3 Solutions
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.