CitrinGroup made a name for itself in its early years as an investment firm with a track record for sizable returns.
The 10-year-old firm realized there was a sizable number of financial firms that could do the same thing. If it wanted to continued its growth streak it would need to find a way to separate itself from the pack.
"It's been an exciting year," says Jonathan Citrin, chairman of
CitrinGroup. "We have intensified our focus as a portfolio manager."
CitrinGroup’s advantage is divorcing emotion from its decision-making process. Sounds simple, right, or just industry standard? Not necessarily. Citrin points out his firm relies solely on numbers and seizing opportunity. No gut calls. No more sticking only to what they feel comfortable with.
"We have been super focused on keeping emotion out of decisions," Citrin says.
That has allowed the downtown Birmingham-based firm to make its returns more consistent and increase its new business. CitrinGroup has also grown its staff, adding four consultants to its core team of four employees.
"We were just creating a way to give our clients some added value," Citrin says.
Source: Jonathan Citrin, chairman of CitrinGroup
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.