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CerMet Lab plans to grow 10 fold by end of 2009

metromode, 8/14/2008

If only better gas mileage was achievable by pouring a magic potion into your car. Well, Southfield-based CerMet Lab says it has discovered that potion.

The firm sells a do-it-yourself engine treatment that is added to the car’s engine oil. That gas mileage elixir carries microscopic ceramic nano-particles to "friction zones" where these particles then bond to the metal surfaces to significantly reduce, you guessed it, friction.

The bottom-line is the reduced friction results in a measurable decrease in fuel consumption. As much as 10 percent. The treatment is designed to last 60,000 miles.

The people behind the 4-year-old company spent a decade developing the technology. Since its inception, CerMet Lab has grown to 28 employees and dozens of contractors on the heels of tripling sales.

CerMet Lab is also looking to open a manufacturing plant in Michigan as it expands internationally.

"We expect by the end of 2009 to increase our growth to over 10 times what it is today," says Dean P. Rose, CEO of CerMet Lab.

It sounds like a magic recipe for new jobs and opportunities in Michigan.

Source: Dean P. Rose, CEO of CerMet Lab
Writer: Jon Zemke