Axis CrossMedia knows that once it grows comfortable in its space, it will soon become uncomfortable whether it likes it or not.
The Troy-based creative agency has continued to grow in recent years by working to stay ahead of the technology curve.
"Constant reinvention. Constant keeping up with market demand and being able to assimilate with new technologies," says Lee Kirchner, principal & creative director of
Axis CrossMedia. "There isn't a lot we don't do in house."
The 14-year-old company started out by providing creative services for print media. That evolved into web development and then mobile. It also keeps its creative chops sharp. Today the only thing the company doesn't do is print production.
Axis CrossMedia recently hired an art director/designer, a move that expanded its staff to 10 people.
Source: Lee Kirchner, principal & creative director of Axis CrossMedia
Writer: Jon Zemke
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