Brent Eastman has made his career in marketing, spending 25 years specializing in brand management. Most recently he served as a vice president of brand strategy & creative at
Identity, a Bingham Farms-based public relations and marketing agency. This summer he is starting all over by launching his own marketing firm, Alchemy Group.
The Birmingham-based creative firm plans to focus on "research, engagement and actionable plans that make a real difference in an organization, both inside and out," according to the firm's press release about its launch.
"We're really focused on understanding client backgrounds and what's going on with them," Eastman says. "We want to help them evolve their brand."
Alchemy Group is currently composed of Eastman and a network of independent contractors. However, Eastman expects to begin making his first hires soon.
"I'd like to have 7-9 people in the next three years, according to my business plan," Eastman says. "I would like to have a couple by the end of the year."
Source: Brent Eastman, chief brand alchemist of Alchemy Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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