Accio Energy casts growth spell with magic wind turbine

Concentrate, 7/9/2009

Accio Energy is magically turning wind into electricity with its new no-moving-parts turbine, and expects that turbine to magically create cash soon, too.

Excerpt:

The origins behind the name Accio Energy have some of the more random, yet interesting roots for a start-up.

The Ann Arbor firm takes its name from a spell in Harry Potter called Accio. Co-founder Dawn White's child was a big fan of J.K. Rowling's books, which means White knew more details about wizardry than the average Hogwarts student. That includes the spell Accio, which means "to summon".

Today, the start-up, which focuses on an innovative new form of wind turbines, thinks the moniker is a perfect match.

"In this case we're summoning electricity from the wind," says Jeff Basch, General Manager for Accio Energy.

Read the rest of the story here.

Ann Arbor