Getting old isn't really fashionable in the 21st century. A new company in Beverly Hills is trying to change that.
Ease Living sells lifestyle aids for seniors and people with disabilities. The offerings are curated to help bring more fashionable items to the people who need them, such as compression socks with patterns.
"Most of the common home medical equipment doesn't work very well and it's ugly," says Alison Emerick, president of
Ease Living.
Emerick is an occupational therapist who launched the company from her home a year ago. She sees making these sorts of fashionable offerings as bringing mobility and dignity to the people who need them.
"No one want their house to look like a hospital room," Emerick says.
Ease Living sells its wares from its website. Emerick is looking at adding a print catalogue to appeal to older customers. She is also looking at the idea of opening a brick-and-mortar shop in the next year.
Source: Alison Emerick, president of Ease Living
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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