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Focus Areas
Advertising
SE Michigan is home to billion dollar ad agencies like Campell-Ewald (the country's 6th largest) as well as small creative powerhouses like Ann-Arbor based Perich and Partners.
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Alternative Energy
From biofuels to batteries, the auto industry makes SE Michigan ground zero for alternative energy research.
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Architecture
Local architects are dreaming up designs that make you forget Southeast Michigan is part of the Rustbelt. Local talent -- many trained at U-M, Lawrence Tech, University of Detroit Mercy and Cranbrook -- are making buildings green, modern and breathtaking.
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Design
Some of the most innovative work done in Southeast Michigan comes from a large, renowned field of top-notch designers, including cool furniture makers in Royal Oak, cutting edge fashion labels in Detroit, and a much-sought-after tile-works in Ann Arbor.
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Digital Media
Digital media looks to be the future and SE Michigan is poised for growth with the number of companies already at work in the area and in this field.
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Entrepreneurship
Whether its biotech start-ups like Ann Arbor's QuatRx, alternative energy companies like Grosse Pointe's Environmental Transportation Solutions, microbrewers in Dexter, or craft boutiques like Ferndale's Naka, economic pioneers are reshaping Michigan's business landscape.
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Film
Film fests are popping up around the region like dandelions and and the Michigan Film Production Incentive has produced hundreds of jobs and injected hundreds of millions into our economy.
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Green Building
Surprise! Michigan is ranked in the top 13 states for energy-efficient buildings and Detroit is the stand-out when it comes to larger construction.
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Higher Education
With nearly 30 colleges and universities, SE Michigan's talent pool is both deep and wide.
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Homeland Security
Metro Detroit is home to everything from tank-makers General Dynamics to Warren's TARDEC campus to Ann Arbor's Adaptive Materials, which makes alternative fuel cells for troops.
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Internet
SE Michigan understands that the Internet is a heckuva lot more than a bunch of tubes; it is our cultural and economic future.
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IT
With local companies boasting double digit growth, SE Michigan not only has IT, it's going to get a lot more of IT.
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Life Sciences
Along with academic and research powerhouses,
Michbio
--a local life sciences trade association-- is a relentless advocate for this ever-growing field. You could play connect-the-dots with the successful biotech start ups that have popped up in the region, inlcuding Molecular Innovations in Southfield.
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Michigan kids
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Music
Metro Detroit is second to none when it comes to revolutionizing modern music. From Motown to Punk Rock to Electronica, we set the trends everyone else follows.
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Reuse / Rebuild
Just because a space has been abandoned does not mean it is no longer useful. Entrepreneurs, artists, city officials, activists and neighbors, with the right amount of ambition and innovation, can take vacant spaces and turn them into opportunities. By transforming what we already have into sustainable properties, we revitalize neighborhoods and stimulate local economies.
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Small Business
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Venture Capital
In a span of four years, nearly $700 million in venture capital has been invest in over 100 businesses in Michigan.
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Video Game Design
Want to conquer the universe? Slay trolls and goblins? Run for president? The video game industry is the new frontier of entertainment.
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